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anti-formula · revere

REVERE

Menswear made with reverence.

Pen-and-colour illustration of a man in a slate camp-collar shirt and cream pleated trousers, holding a vinyl record to his chest.
AF–P01 record run · concept visualization

The idea

REVERE takes its name from two meanings of one word. To revere: a gentleman dresses in reverence to God, the chief designer of all things. And the revere collar, the open collar the brand is built around.

A menswear brand by Anti-Formula: old-money tailoring with jazz-age ease.

A young man seated on a white wooden stool with his back to the camera, wearing an off-white oversized T-shirt printed with a hand-drawn turntable and the REVERE wordmark, and wide blue jeans, in a pale grey studio.
AF–P01 studio, back · concept visualization
The REVERE wordmark with its clear-space construction, shown in onyx on ivory and ivory on onyx.
AF–P01 wordmark
Six pen-and-colour illustrations of men in old-money and street-casual looks, shown as a series.
AF–P01 graphic language · concept visualization
Type specimens in Instrument Serif and DM Mono above the five brand colour swatches.
AF–P01 type and colour
A folded slate shirt with a woven REVERE neck label and an ivory hangtag reading REV–001, revere collar, drop 01.
AF–P01 label and hangtag · concept visualization
A cream heavyweight tee on a wooden hanger, printed on the back with a hand-drawn turntable and the REVERE wordmark.
AF–P01 heavyweight tee · concept visualization
Close-up of the inside placket of a slate shirt with a small number stitched in ivory thread.
AF–P01 inside detail · concept visualization
A Drop 01 release poster beside a phone showing the drop announced to the circle by message.
AF–P01 the release
A man seen from behind at blue hour, walking past a lit café in the turntable tee and slate trousers.
AF–P01 in the city · concept visualization
A listening room at dusk: a slate shirt over a chair, records, an espresso cup and a turntable.
AF–P01 the mood · concept visualization

first pieces in development.