Architecture before execution. Start with the brief.
Not a form-scan. Your brief is read in full before we respond. We look for what's said and what isn't — both matter.
You receive a direct response from Tanaka — not an automated acknowledgement. If the project isn't right for Anti-Førmula, we'll say so and tell you why.
We schedule a 30-minute intake call. No charge. We ask structured questions about the product, the stage, the constraints, and the urgency. This call determines whether Signal Sprint™ is the right next step.
If Signal Sprint™ is the right fit, we send a proposal within 48 hours of the intake call. If the project is better served by a different engagement, we'll recommend it — including recommending someone else if that's the right answer.
A 30-minute structured conversation about your product — no charge, no commitment. We ask specific questions about what you're building, where you are in the process, and what's creating pressure right now.
By the end of the call, you'll know whether Signal Sprint™ is the right next step for your project. If it isn't, we'll tell you what is.
A description of the product you're building — even a rough one is fine.
Where you currently are in the process — concept, prototype, manufacturer conversations underway.
The question or problem that made you reach out. There's usually one thing driving the urgency — knowing what it is helps us use the 30 minutes well.
Tell us about the project.
The more specific you can be about where you are and what's creating pressure, the more useful our response will be.
Brief received.
Thank you. You'll hear from Tanaka within 24 hours — a direct response, not an automated one. If the project isn't right for Anti-Førmula, the response will say so clearly and explain why.